Anheuser-Busch InBev has implemented significant layoffs at its U.S. offices due to a prolonged decline in Bud Light sales.

The world’s largest brewer, also responsible for selling Stella Artois and Budweiser, announced on Wednesday that the job cuts would impact less than 2% of its approximately 18,000 U.S. workforce.

However, the company reassured that front-line workers, including brewery and warehouse staff, would not be affected, the Wall Street Journal has reported.

Anheuser-Busch’s Chief Executive, Brendan Whitworth, emphasized that while these decisions are never taken lightly, they are essential to position the organization for long-term success.

The restructuring primarily targeted corporate and marketing roles in major U.S. offices, including those in St. Louis, New York, and Los Angeles.

The decline in Bud Light sales began in April, triggered by a commercial controversy surrounding a promotion involving transgender influencer Dylan Mulvaney.

Subsequently, during the summer, Mexican brand Modelo Especial overtook Bud Light as the top-selling beer in the United States.

Investors can expect an update on AB InBev’s latest quarterly financial results next week.

Written by staff