Donald Trump continues to maintain a lead in New Hampshire, but Nikki Haley has effectively consolidated much of the non-Trump vote, emerging as the primary alternative.
Among the leading candidates, Haley receives the highest ratings for being perceived as “likable” and “reasonable,” running nearly neck-and-neck with Trump in terms of being “prepared,” a noteworthy observation given his prior presidency.
Haley’s campaign emphasizes electability, positioning her as the most viable challenger to Trump.
In Iowa, Trump has solidified his already substantial lead, with likely caucus-goers overwhelmingly viewing him as a “strong leader” who embodies “Iowa values.”
His support is further bolstered by a significant portion of the electorate identifying with the MAGA movement, CBS News reported.
These characteristics highlight the distinct preferences of Trump supporters and non-Trump voters when considering a candidate.
Despite Trump’s double-digit lead, he doesn’t rank as the most likable or reasonable candidate in New Hampshire.
However, he maintains dominance in being perceived as a “strong leader” by primary voters and in the belief that he would surpass Joe Biden in a competition.
Written by B.C. Begley
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B.C. Begley 