The latest addition to Apple’s product lineup, The Vision Pro, a virtual reality headset, has been officially launched. This innovative device is now accessible in Apple stores across the United States as of Friday.

CEO Tim Cook personally greeted eager customers at Apple’s flagship store in New York City to introduce the company’s first new product in seven years.

Apple is positioning The Vision Pro as a “revolutionary spatial computer” with the potential to transform the way individuals “work, collaborate, connect, relive memories, and enjoy entertainment.”

The Apple Vision Pro comes with a premium price point, with the entry-level headset starting at $3,499 for 256 gigabytes of storage.

For the variant with the maximum storage capacity of 1 terabyte, the cost is $3,899, The Hill reported.

Customers in need of vision inserts may incur additional expenses, as indicated on the website. ZEISS Optical Inserts for “Readers” can be added for an extra $99, while prescription inserts for the headset are priced at $149.

To make the purchase more manageable for customers, Apple offers a payment plan, allowing the basic headset to be acquired for $291.58 per month over a 12-month period.

For added protection, customers are encouraged to consider AppleCare+ coverage, providing unlimited repairs and accidental damage protection for two years.

This coverage is available at a cost of $499 upfront or can be opted for at $24.99 per month.

Written by B.C. Begley