Former President Donald Trump has sent a message to his supporters: “If the shoe fits, wear it.”

This comes after the launch of his exclusive signature brand of shoes at “Sneaker Con,” boldly named “The Greatest Sneaker Show on Earth.”

According to AP reports, the shoes are glossy gold high tops featuring an American flag detail on the back and are being marketed as “Never Surrender High-Tops” for a price of $399.

These shoes, along with other Trump-branded footwear, are available on a newly launched website, Breitbart News reported.

Additionally, the website offers “Victory47” cologne and perfume at $99 per bottle.

Notably, if Trump secures a victory in the 2024 election, he will become the 47th president once again.

While Trump campaign officials promoted the appearance in online posts, the website explicitly asserts that it has no affiliation with Trump’s campaign.

Operated by CIC Ventures LLC, a company reported as owned by Trump in his 2023 financial disclosure, the website clarifies that the new venture is entirely apolitical and unrelated to any political campaign, as per the AP report.

It describes the sneakers as a limited-edition, numbered “true collector’s item” that is “Bold, gold, and tough, just like President Trump.”

Written by B.C. Begley