McDonald’s will extend its $5 value meal promotion beyond its initial four-week period, as the offer has been effective in attracting customers back to its restaurants.

The deal, which includes a McChicken or McDouble, chicken nuggets, fries, and a drink, was initially set to end in late July but will now continue through August in most U.S. markets.

The extension follows positive feedback from nearly all of McDonald’s business units, with the promotion showing success in boosting restaurant traffic amidst increased competition from other fast-food chains offering similar deals, CNBC has reported.

Written by B.C. Begley