McDonald’s reported disappointing second-quarter earnings, with revenue of $6.49 billion and net income of $2.02 billion, missing analyst expectations.

Same-store sales fell 1% globally, marking the first decline since Q4 2020. CEO Chris Kempczinski cited reduced industry traffic and external factors like the Middle East conflict as contributors to the downturn.

In the U.S., same-store sales decreased by 0.7%, down from a 10.3% increase a year ago, NBC News has reported.

McDonald’s is responding with discounts, including a successful $5 meal deal, but challenges persist. International markets also saw declines, with issues in France and China impacting performance.

Written by B.C. Begley