Retailers are starting the Halloween season earlier than ever, stocking shelves with spooky items alongside back-to-school supplies, a trend dubbed “Summerween.”

This early push, popularized by the show “Gravity Falls” and celebrated on TikTok, comes amid growing consumer financial stress, with rising credit card debt and shrinking savings.

Despite this, Halloween spending remains strong, as consumers continue to splurge on seasonal goods, CNN has reported.

Retail analysts suggest this could be a strategy by retailers to entice spending in a challenging economic climate, with seasonal items being one area where people still indulge.

Written by B.C. Begley