Harley-Davidson announced on Monday that it is ending its diversity, equity, and inclusion (DEI) initiatives, following pressure from anti-diversity critics on social media.

The company, which has not had a DEI program since April 2024, stated it no longer enforces hiring quotas, supplier diversity goals, or participates in Human Rights Campaign scoring.

Despite these changes, Harley-Davidson emphasized the importance of a diverse employee and customer base, CBS has reported.

The move mirrors similar decisions by John Deere and Tractor Supply earlier this summer, reflecting increasing pressure on companies to abandon DEI initiatives amid growing conservative criticism.

Written by B.C. Begley