McDonald’s is launching its biggest burger yet, the Big Arch, in response to high customer demand for heartier, flavorful, and affordable options.
Initially tested in select countries, the Big Arch is now available in places like Canada and Portugal.
The burger features two quarter-pound beef patties, three slices of cheese, crispy onions, pickles, lettuce, and a new tangy sauce.
Priced at about $12.59 CAD in Canada (around $9 USD), the Big Arch is expected to satisfy large appetites.
Although not yet available in the U.S., McDonald’s plans to expand its availability after learning from these test launches.
This introduction is part of McDonald’s strategy to attract customers amid declining sales, the Daily Mail has reported.
The company has also introduced value meal deals and is experimenting with other menu items and new concepts, such as the Starbucks-inspired CosMc spinoff.
Despite challenges, including rising costs in California, McDonald’s is working to offer larger, value-focused meals to compete with other fast-food chains like Burger King and Wendy’s.
Written by B.C. Begley
