Amazon has launched a low-cost online storefront, Amazon Haul, offering electronics, apparel, and other products priced under $20, mainly under $10.

The storefront, designed to compete with discount retailers like Shein and Temu, offers free delivery on orders over $25, with products shipped from China and arriving within one to two weeks.

The items, including unbranded goods like phone cases and dresses, are aimed at budget-conscious shoppers.

Amazon’s VP Dharmesh Mehta emphasized the focus on value, the Associated Press has reported.

Additionally, Amazon announced it will shut down its free, ad-supported streaming service Freevee, consolidating content under Prime Video for a simpler viewing experience.

Written by B.C. Begley