Bible sales in the U.S. surged 22% by October 2024, compared to last year, as readers seek comfort amid economic, political, and global uncertainties, according to Circana BookScan.

While overall print book sales grew less than 1%, publishers report increased demand from first-time buyers looking for hope and meaning.

Sales include diverse formats like graphic novel Bibles, audiobooks, and luxury editions.

Despite a rise in secularism, with 28% of U.S. adults identifying as non-religious, Bible sales rose from 9.7 million in 2019 to 14.2 million in 2023, the Wall Street Journal has reported.

Related spiritual guides and resources are also gaining popularity.

Written by B.C. Begley