General Motors (GM) has ended funding for its Cruise self-driving taxi project, shifting its focus to autonomous technology for personal vehicles.

GM cited the competitive robotaxi market and significant scaling challenges as reasons for the decision.

Cruise, 90% owned by GM, faced setbacks, including the suspension of its U.S. driverless testing permit after a vehicle crash that injured a pedestrian.

The incident led to job cuts, a false report admission, and the departure of Cruise co-founder Kyle Vogt, who criticized GM’s decision, the BBC has reported.

Rival automakers like Ford and Volkswagen have also struggled in the self-driving sector, while Tesla, Waymo, and Amazon remain active in the robotaxi market.

Written by B.C. Begley