As pressure from conservatives mounts, many companies are scaling back or eliminating diversity, equity, and inclusion (DEI) programs, but some, like Delta Airlines and the Cleveland Cavaliers, are maintaining their initiatives.

These companies argue that DEI is vital for both business and moral reasons, citing benefits like innovation and employee retention.

While several large corporations, including Walmart and McDonald’s, have reduced DEI efforts, others like Costco and JPMorgan continue their programs, recognizing the positive impact on profitability, CNBC has reported.

Despite political pressure and potential consumer backlash, some businesses are staying firm in their commitment to DEI, seeing it as key to their long-term success.

Written by B.C. Begley