Mattel may raise prices on toys like Barbie and Hot Wheels due to new tariffs imposed by President Trump.
The company, which manufactures about 40% of its toys in China, is considering price hikes while also exploring ways to adjust its supply chain to mitigate tariff impacts.
Trump recently imposed a 10% tariff on Chinese goods, with a temporary pause on 25% tariffs for Mexico and Canada.
While Mattel plans to adjust its production and work with suppliers to limit cost increases, higher prices for consumers are expected
, CNBC has reported.
The company aims to reduce its reliance on China and Mexico by 2027, shifting sourcing to other regions.
Written by B.C. Begley
