Firefly Aerospace’s Blue Ghost lander successfully touched down on the Moon, making it the first private company to land a spacecraft upright without crashing.

Carrying NASA experiments, including a drill and vacuum, the lander aims to support future astronaut missions.

The $101 million mission is part of NASA’s effort to foster a lunar economy.

Blue Ghost sent back images, including a selfie and Earth in the distance, ABC News has reported.

Two more private landers, from Intuitive Machines and Japan’s ispace, are set to follow soon, marking increased commercial competition for lunar exploration.

Written by B.C. Begley