Lego reported its best first half ever, with revenue up 12% to $5.4 billion and operating profit rising 10% to $1.4 billion.

Growth was driven by new products, including botanical sets, licensed collections like One Piece and Bluey, and partnerships such as Epic Games’ Fortnite.

The company launched a record 314 new sets and plans a multiyear Pokémon collaboration starting in 2026, CNBC has reported.

Lego also expanded with 24 new stores, particularly in markets like China and India, helping attract new consumers and broaden its global reach.