Cracker Barrel shares dropped about 3% Thursday after the company reversed its controversial logo change following conservative backlash, including criticism from President Trump.

The short-lived new logo and modern store remodels hurt customer traffic, which fell roughly 8%, prompting Cracker Barrel to revert to its traditional “Old Timer” branding and store design.

The chain also lowered its fiscal 2026 revenue forecast to $3.35–$3.45 billion, below analyst expectations, while warning of higher marketing costs, Reuters has reported.