Hundreds of millions of people in China are traveling for the Lunar New Year, or Spring Festival, which begins Feb. 17, marking the world’s largest annual human migration with a record 9.5 billion trips expected.

This year ushers in the Year of the Fire Horse, symbolizing speed, intensity, and decisive action, and has inspired playful traditions like decorating doors with “Draco Malfoy” for luck.

Despite economic concerns and job uncertainty, families continue to prioritize reunion and traditional practices, including special foods, new clothes, and greetings to elders.

Tech companies are leveraging the holiday with promotions, digital red envelopes, and AI tools, highlighting the blend of tradition and modern commerce, NBC News has reported.

Many Chinese remain hopeful for growth and new opportunities, seeing the festival as a chance for renewal and momentum amid challenges.