Cracker Barrel loses almost $100 million in value as stock plunges after new logo release
Cracker Barrel lost nearly $100 million in market value after unveiling a new logo that drops its longtime image of “Uncle Herschel” leaning on a barrel, sparking backlash from investors, marketing experts, and conservative commentators. Shares fell over 7% on Thursday before recovering slightly, reflecting unease with the rebrand and broader concerns about the chain’s strategy. Critics called the redesign generic and a misstep that … Continue reading Cracker Barrel loses almost $100 million in value as stock plunges after new logo release
