Wendy’s says it won’t use surge pricing
Avoid labeling Wendy’s innovative pricing strategy as “surge pricing.” In a blog post published on Tuesday, the fast-food chain clarified that its experimentation with dynamic menus featuring fluctuating prices throughout the day is not intended to increase costs for customers. “This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants,” the company statement read. “Digital … Continue reading Wendy’s says it won’t use surge pricing
