McDonald’s will invest over $100 million to recover from last month’s E. coli outbreak linked to its slivered onions.

Of this, $65 million will support affected franchisees, especially in the hardest-hit states, while $35 million will fund marketing efforts to drive traffic.

The company plans local recovery programs for impacted areas.

Despite initial sales drops after the CDC’s announcement, McDonald’s doesn’t expect lasting effects on its business, CNBC has reported.

The Quarter Pounder with slivered onions has returned to menus nationwide, and the CDC now reports 104 cases, with 37 hospitalizations and one death, though no ongoing food safety concerns are identified.

Written by B.C. Begley