Ford rolls out new ad campaign amid industry-wide uncertainty
Ford unveiled a new advertising campaign, “Ready, Set, Ford,” on Wednesday, marking what the company calls a “fundamental shift” in its branding strategy. The campaign moves beyond vehicle-focused marketing to highlight the people who buy Ford vehicles, emphasizing four core promises: capability, passion, community, and trust. The rollout comes as the auto industry faces uncertainty from tariffs and a slowdown in consumer spending, making brand … Continue reading Ford rolls out new ad campaign amid industry-wide uncertainty
