Cracker Barrel announced that CEO Julie Masino will step down on Aug. 10 and will be replaced by David Deno, who has experience in restaurant and retail leadership.

Masino will remain with the company in an advisory role through October to help with the transition.

Her departure follows a controversial rebranding effort that changed the company’s logo and restaurant designs, sparking customer backlash.

Cracker Barrel has since reversed some changes and taken steps to reduce debt, improve profits, and strengthen its business operations, Fox Business has reported.

The leadership change comes as the company continues working to recover from declining sales and rebuild customer confidence.