Ford Motor has long promoted itself as a leader in American manufacturing, but it has also struggled with a high number of vehicle recalls and quality problems.

The company issued millions of recalls in recent years, including more than 53 recalls affecting over 12 million vehicles so far this year, which has hurt earnings and customer trust.

CEO Jim Farley says Ford is beginning a quality turnaround and expects future vehicle launches across its North American lineup to be executed more successfully.

The company continues to face challenges with complex new technologies, including software and electric systems, which have contributed to costly issues and recalls, CNBC has reported.

Ford is also working to reduce warranty costs, which peaked in 2023 but have started to decline as investors watch for continued improvement.