Car salespeople are replaced with AI as digital showrooms hit the metaverse

KIA and Fiat have introduced digital metaverse dealer showrooms so customers can more easily shop for cars from the comfort of their homes.

The two auto manufacturers are among the first organizations to justify the sales platform’s use within their businesses.

 The Fiat Metaverse Store was first unveiled at the Consumer Electronics Show (CES) in Las Vegas in January, Axios reports.

The platform was created with Microsoft and software firm Touchcast.

In the Fiat Metaverse Store, shoppers don’t need specialized hardware like a virtual reality (VR) headset.

Everything that Fiat’s Metaverse Store offers is accessed through Microsoft Teams.