According to internal documents obtained by CNBC, Google is expanding its integration of artificial intelligence (AI) technology, particularly generative AI powered by large language models (LLMs), into its advertising domain.

The company has approved plans to utilize LLM-driven tools to automate advertising processes and ad-supported consumer services, CNBC reported.

Last week, Google introduced PaLM 2, its latest and most advanced LLM model, trained on extensive text data to generate human-like responses to queries and commands.

Internal documents reveal that specific teams within Google are now exploring the use of PaLM 2 to enable advertisers to create their own media assets and provide video suggestions to YouTube creators.

Google has been conducting tests with PaLM 2 in relation to YouTube youth content, such as titles and descriptions.

For content creators, the technology is being utilized to experiment with the concept of offering five video ideas based on relevant topics.

Written by staff